Abstract: . . .  Influence of information provided in stores is minimal • Labels influencing choices? – 35% of consumers surveyed did not take notice – 15% mentioned “Biotech” as influencing choice of corn • Working on sorting out prices so that we can link to choices Page 29 Other Lessons Learned • More consumers trust grocery stores than the government regarding biotech foods • Working with grocery stores was very challenging – Problem with PLUs (probably understated Bt market share) and signage – Based on our experience, mandatory labels seem infeasible – Viability of future value-added biotech applications in fresh market? . . .
. . .  results, it appears that whether or not this particular product was developed using biotechnology was not a major influence on the choice of most consumers. It is one of several corn characteristics that busy consumers may or may not take the time to notice or to factor into their decision-making process. Page 3 Consumer Acceptance of Agricultural Biotechnology A Market Experiment with Conventional and Biotech Sweet Corn Presented by Jennifer S. James Asst. Prof. of Agricultural Economics Pennsylvania State University Page 4 Motivation for Study • Knowledge about consumer preferences regarding biotechnology . . .
. . .  Tony Resh ( tlr205@psu.edu ) • Merchandising management, survey management – Mike Villa ( mav160@psu.edu ) • Merchandising management, survey management • Funding Agencies – USDA-RAMP (primary funding) – National Institute for Commodity Promotion Research and Evaluation (partially funded pilot in 2001) – UC Davis Agricultural Issues Center – With additional support (as noted above) from Syngenta, Council for Biotech Information, and Fleishman-Hillard, Inc. Page 18 Descriptions of Stores Suburb (N) Down 93,444 9 Suburb (N) Up 81,740 8 City Up (small) 42,262 7 City  . . .
. . .  More consumers trust grocery stores than the government regarding biotech foods • Working with grocery stores was very challenging – Problem with PLUs (probably understated Bt market share) and signage – Based on our experience, mandatory labels seem infeasible – Viability of future value-added biotech applications in fresh market? • Stores willing to sell it • Would require packaging, SKUs, or extensive coordination  . . .
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